Have you noticed how the marketing of food has changed? Whoever thought fear mongering would be a part of it? I’m not talking about cibophobia or the fear of food that’s a complicated phobia rather fear-based marketing and how it affects food choices. Choose food, not fear.
Let’s say one of your patients or clients picks up a can of some vegetable at the store and sees words and symbols on the label that might include all-natural, no msg, gluten-free, antibiotic-free, made in the USA, non-bpa liner or non-GMO ingredients. Some of these terms are vague or have no legal meaning. What really bugs me is a label that states a product is non-GMO or gluten-free when it never would contain those things to begin with. So does a label like this suggest that the competitor next to it on the shelf may contain all those ingredients so you better not choose it? Is this fear-based marketing when the potential lack of consumer knowledge along with fear of certain ingredients and a label of symbols and words leads someone to grab one product over another?
Joining me on the podcast is registered dietitian nutritionist Neva Cochran. Neva serves as a nutrition communications consultant to various organizations and is passionate about promoting fact-based food and nutrition information to help your patients and clients eat beyond the headlines.
Ways to find Neva: